Kill bad products, not your budget.
Simulate real consumers with synthetic personas. Predict how they think, feel, and buy — and validate your product decisions before you launch.
Every great product begins with understanding the consumer
But too many decisions still rely on gut feeling.
theconsumer.ai brings clarity to product innovation - with instant validation that's smarter and radically more accessible - based on synthetic consumers.
Accelerate your innovation cycle by researching how your audience thinks about and reacts to your product idea instantly.
Built for fast-moving FMCG teams to explore audiences, validate concepts, and make confident decisions in minutes, not weeks.
We’re bringing the consumer back to the center — powered by AI.
Define and explore synthetic target groups instantly
Create AI panels and synthetic personas based on demographic, psychographic and shopper behaviour characteristics
Explore your synthetic audience by analysis, surveys at scale or interviews with single personas and groups. Find out how your audience thinks, behaves and buys.
Validate product concepts with scores and recommendations
Find out which product concept variant works for your target group with proven scores and methodologies.
Evaluate how your target group uses your product and how they value the features of your product.
Turn your insights into action by integrating them into your workflow
Clip all insights that matter to you and find them organized in one place ready for you to analyze further and download them when needed.
Integrate our intelligence with your operational excellence with APIs and an MCP Server and create a workflow that works for you.
Accelerate your innovation cycle.
Join the waitlist and be one of the first to try theconsumer.ai research platform.
Turn research into a superpower
We’re reinventing product research for fast consumer teams. theconsumer.ai lets you simulate buyer behavior, test ideas in minutes, and make confident go-to-market decisions — without real world panels, surveys, or delays
Find the right product for the right target group
Validate your product ideas by pdf, image or plain text. Instant scores and recommendations assist your research workflow and decision making process.
Let the research assistant guide you through the process
A fully conversational workflow enables you to work in a natural language and have the needed tools one message away.
Interview every AI consumer persona that you want
Our model and agentic research framework are optimised for real world resemblence.
Augment your existing research workflow
Build to enhance operational excellence, not replace it.
Why do research with theconsumer.ai
We help research become the motor for innovation. Not the breaks.
Insights in minutes, not weeks
Test more or be a lot faster - However you will use theconsumer.ai you will create better outcomes from research for you, your team and your company.
Quant & Qual - Together
Run focus-group-style conversations or get scalable audience insights - in one platform.
10x more tests, 10x less budget
Be a lot more productive and speed up your research workflow.
Your insights, your data
Secure, private, enterprise-ready infrastructure - Your data is safe from access and model training.
Based on real data
Our model uses public, paid and proprietary statistics, reports and studies for the highest real world resemblence.
The future of market research
We are part of defining a whole new research category: Synthetic market research.
We think that one of the best ways to use synthetic data is to make research more accessible. And we believe for product innovation it just makes sense.
So we are building a platform that will help to create more meaningful products way faster.
Synthetic consumer modeling at scale
Based on statistics and real world studies we create dynamic synthetic consumer populations for precise behavioral simulation.
Intelligent data retrieval framework
A multi-agent system autonomously retrieves, filters, and structures relevant consumer data.
Next Level Product Concept Validation Engine
Simulates consumer response evaluating new products using Semantic Similarity Rating.
Transparent source declaration
All insights are fully traceable through verifiable data provenance.
Accelerate your innovation cycle.
Join the waitlist and be one of the first to try theconsumer.ai research platform.
The science behind theconsumer.ai
Our synthetic consumers are built on real data - not assumptions.
We combine validated market research studies, behavioral datasets, and demographic statistics to train advanced AI models that simulate how real people think, choose, and buy.
Each synthetic target group is generated through statistical matching and correlation analysis, ensuring it reflects the composition, attitudes, and preferences of real consumer segments with measurable accuracy.
Before deployment, every model is benchmarked against traditional studies to verify reliability — achieving up to 89% correlation with real-world results.
The outcome: synthetic target audiences that behave like real consumers, but are infinitely faster, scalable, and ready for any innovation use case.
The Foundation of Understanding
We unify diverse data sources - from market studies to behavioral and census data - to create a holistic view of your market reality.
Our platform connects fragmented insights into one powerful data backbone - ready for instant exploration.
From Data to Dynamic Understanding
We turn raw information into living intelligence.
By combining vector databases, generative AI and synthetic consumers, we simulate real-world behavior – revealing not just what consumers do, but why.
Instant Insights That Drive Decisions
Teams get instant answers, validated concepts, and actionable recommendations in one place.
From target groups to validation scores – everything you need to move from idea to confident go-to-market in minutes, not weeks.
We bring the consumer back to the center. Powered by AI.
We started theconsumer.ai with a simple belief: every great product begins with understanding the consumer — and that understanding should no longer take months or millions.
Traditional market research has become too slow, too expensive, and too detached from real behavior. We built theconsumer.ai to change that.
By combining the human truth of real consumers with the speed and precision of AI, we enable product teams to test ideas, packaging, and messages in minutes instead of weeks.
The name itself is our statement: the consumer — because that’s where everything starts. .ai — because we’re simulating real consumer decisions at scale.
Accelerate your innovation cycle.
Join the waitlist and be one of the first to try theconsumer.ai research platform.
The founders
Experts in Innovation, AI & consumer behavior from Germany
The strategist who turns ideas into impact — bridging AI, innovation, and business growth.
The engineer who makes intelligence tangible — building reliable AI systems with real-world precision.
The product architect who connects insight and action — transforming complex data into decisions.
FAQs
Common questions about theconsumer.ai
Our synthetic consumers are trained on large, validated consumer datasets and cross-checked against traditional research benchmarks.
In validation studies, their responses correlated up to 89% with results from real consumer panels.
Each insight comes with a Confidence Score and transparent methodology — so you always know how the data was derived.
Not entirely - it’s augmenting it.
theconsumer.ai enables fast, early-stage validation and continuous iteration between major research rounds. Think of it as your always-on insight engine that reduces dependency on slow, expensive studies — without compromising on quality.
We take data privacy seriously.
All customer data is processed under GDPR-compliant infrastructure and stored in dedicated, isolated environments. For enterprise users, we offer separate instances and SOC 2–ready architecture to ensure zero data leakage and complete confidentiality.
Almost none.
You don’t need prior AI or research expertise — simply describe your product concept or research question in natural language. Our system guides you through process in minutes, not weeks. Most users generate their first insight report within 10 minutes of onboarding.
We’re onboarding selected innovation teams in Q4 2025.
Priority access goes to FMCG brands and research partners participating in early validation projects.
Join the waitlist to reserve your spot — we’ll notify you once your team qualifies for early access.