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The Consumer AI

About

Consumer understanding as infrastructure.

Why we exist

Consumer brands decide on hundreds of concepts, claims, prices and packs every year. Classic studies take weeks and a lot of budget, so only a fraction of them ever get tested. We built theconsumer.ai so that every one of these decisions can rest on an understanding of consumers.

At a glance

Based in
Munich
Founded
2026
Market
Germany, more markets planned
Scientific basis
Park et al., 2026 · Maier et al., 2025

Vision

A world where every decision is made with an understanding of the people it affects.

Mission

We build synthetic people that any team can work with at any time, and so cut the path from question to decision from weeks to minutes.

What sets us apart

We come from the world we build for.

Classic market research delivers robust results, but it takes weeks and a budget that only stretches to the biggest decisions. A general-purpose chatbot answers in seconds, though as a single voice with no origin and no evidence. theconsumer.ai brings together the best of both: a panel that looks like your market, answers from synthetic consumers with a life story of their own or from digital twins of real people, and results you can trace back to the individual answer. In minutes, and as often as you like.

Team

The people behind theconsumer.ai

  • Fabian Roschig

    Fabian Roschig

    CEO

    2× founder. Advised on innovation at The Coca-Cola Company, Nestlé and Dr. Oetker. Identified continuous validation as the missing link in product success.

  • Ismail Reimchen

    Ismail Reimchen

    CPTO

    10+ years turning data into product decisions. Built analytics systems for corporates and startups. Expert in behavioural data, experimentation and insight loops.

Advisory board · Backed by people who know the market

  • Oliver Eckart

    Oliver Eckart

    Over 25 years of brand leadership in Europe, with roles at L’Oréal, RTL Disney, Nike, Camper and Fitness First. At Nike responsible for brand and e-commerce across EMEA and DACH. Today runs his own brand and transformation consultancy.

  • Christian Schmid

    Christian Schmid

    In consumer insights since 2007. Started in market research at Synovate and GfK, and has been on the company side at Nestlé since 2012, in insights, innovation and brand management, among others for Maggi and Wagner.

A selection of our references

  • Givaudan
  • Symrise
  • Freche Freunde
  • Alrighty
  • Bloom Partners
  • Einrichtungspartnerring VME

Press

Writing about us?

For interviews, background information and images, get in touch with Fabian Roschig.

Fabian Roschig

CEO

reach@theconsumer.ai
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Boilerplate

theconsumer.ai is the decision layer for consumer brands. Brand, insights and innovation teams use it to test concepts, claims, prices and packaging with synthetic consumers grounded in official statistics and with digital twins of real people, and get evidence-backed results in minutes. theconsumer.ai is operated by SYNCON Labs GmbH.

Company

SYNCON Labs GmbHAdalbertstraße 56, 80799 MünchenAmtsgericht München, HRB 307872