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The Consumer AI

Use cases

From idea to shelf, on one platform.

Eight questions brand teams bring to theconsumer.ai, and what they get back.

  • Product launch

    01

    Validate new products before launch

    The question
    Will this concept find buyers, and who are they?
    What you test
    Concept boards, product descriptions, packshots
    What you get
    Purchase intent, relevance and uniqueness per target group, with the reasons in consumers' own words

  • Pricing

    02

    Set prices with purchase intent data

    The question
    Which price does the market accept?
    What you test
    Price points, pack sizes, promotions
    What you get
    Acceptance per price point and the arguments behind it

  • Packaging & design

    03

    Test packaging appeal and shelf impact

    The question
    Which design wins on the shelf?
    What you test
    Up to five packaging variants side by side
    What you get
    Preference and appeal per variant, and what people notice first

  • Claims

    04

    Find the claim that converts

    The question
    Which claim is the most convincing and believable?
    What you test
    Claim variants and benefit statements
    What you get
    Ranking by credibility and relevance, plus wording to sharpen

  • Positioning

    05

    Find your strongest positioning angle

    The question
    Which story fits our brand and our audience?
    What you test
    Positioning statements and brand territories
    What you get
    Fit per segment and the themes that drive it

  • Assortment & shelf

    06

    Get the SKU mix right

    The question
    Which variants belong in the range?
    What you test
    Flavours, variants, line extensions
    What you get
    Choice shares and hints of cannibalisation

  • Pitch support

    08

    Win the listing with consumer voices on your side

    The question
    How do we convince the retailer or the board?
    What you test
    Your concept and your argument
    What you get
    An evidence-backed summary with quotes ready for a slide

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